Listing optimization
Titles, bullets, backend keywords, A+ modules, image hierarchy — built off real search volume and competitor gaps in Helium 10, not off what sounds good in a meeting.
Amazon brand management
Most brands are leaving money on Amazon.
Most brands are leaving money on Amazon.
I find it and fix it.
Consumer brands hire Wilson Works to fix their listings, run their ads, and grow their Amazon business — handled start to finish by someone who has done this professionally for 18+ years.
18+
Years on Amazon
1P + 3P
Vendor & Seller Central
1
Operator on your account
0
Work sent offshore
What I do
Four things, done properly.
No pods, no account managers reading off a script, no ticket queue. You work with the person doing the work.
PPC management
Campaign architecture that isn't one auto campaign and a prayer. Sponsored Products, Brands and Display, structured by intent and managed to an ACOS and TACOS target you actually signed off on.
Account health
Suppressed listings, policy flags, case logs, Brand Registry, hijackers, variation splits. The unglamorous work that quietly costs brands the Buy Box while nobody is watching.
Brand strategy
Pricing, launch sequencing, catalogue structure, 1P versus 3P, what to do about Q4. Where the account should be in twelve months, and what it takes to get there.
Why Wilson Works
Not a course grad.
Not a course grad.
Not an agency.
Most Amazon consultants know one side of the platform, or one category. I've spent 18+ years managing brands across both Seller and Vendor Central at the corporate level.
You're not getting a freelancer who took a course six months ago. You're getting someone who has done this as a career.
— Spencer Wilson, Wilson Works
Monthly retainers
Three ways to work together.
Every retainer is scoped to the account in front of me. These are the shapes they usually take.
Foundation
For small catalogues that need the fundamentals fixed before anything else is worth doing.
- Listing optimization — up to 20 ASINs
- Keyword research in Helium 10
- A+ content brief and image direction
- Account health monitoring and suppressed-listing fixes
- Monthly performance report
- Monthly strategy call
Growth Partner
For brands with live ad spend that needs a real operator behind it.
- Everything in Foundation
- Full PPC management — Sponsored Products and Brands, to $10K/mo spend
- Campaign architecture, bid management, ACOS/TACOS targets
- Weekly PPC review
- Bi-weekly strategy calls
- Competitor and market monitoring
Brand Director
For established brands that want a dedicated Amazon lead without hiring one.
- Everything in Growth Partner
- Unlimited ad spend management
- Full account management — cases, reviews, FBA, inventory
- Brand strategy — launch planning, pricing, roadmap
- Weekly calls plus on-demand availability
- Brand Registry and seller protection support
Retainers start at $1,500/mo
Final scope and price are set on the call, once I've had a look at the account. I don't quote blind.
One-time audit
Not ready for a retainer? Start with an audit.
A full pass over listings, PPC structure, account health and brand presence, ending in a prioritized action plan with the numbers behind it. The fastest way to see where the revenue is leaking — and it's yours to act on, whether or not you hand the work to me.
From $750
One-time flat fee
About
18+ years. Both sides of the platform.
I've spent my career managing Amazon accounts at the corporate level — not as a side hustle, and not after taking a course. I know Seller Central and Vendor Central from the inside, across categories including sports and outdoors, consumer electronics, beauty and apparel.
Wilson Works exists because most brands are leaving money on the table on Amazon: weak listings, ad spend going to keywords that never convert, or simply not knowing which lever moves the number. That's the part I'm good at.
If that sounds like your account, the first call is free and there's nothing to sit through.